Services

Everything between your ICP and a booked meeting.

We don't hand you a list and wish you luck. We build the infrastructure, write the sequences, manage deliverability, and optimize until the calendar fills up.

Infrastructure

Cold Email Infrastructure

The foundation everything else runs on. We set up, warm up, authenticate, and monitor your entire sending infrastructure — across Azure and Gmail — so your emails actually land in inboxes.

Domain procurement & DNS configuration
Inbox setup across Azure (M365) & Gmail
SPF, DKIM, DMARC authentication
Warmup management & graduation
Sender reputation monitoring
Real-time deliverability dashboards
Account rotation & burn-rate modeling
Infrastructure scaling playbooks
Tools we use
SmartleadInstantlyGoogle WorkspaceMicrosoft 365
Campaigns

Campaign Strategy & Copywriting

Every sequence we write is grounded in real performance data from tens of thousands of sends. Prospect-first framing, custom variables over generic AI personalization, and 2-step architectures that outperform bloated drip sequences.

2-step sequences (data-proven optimal)
70–90 word emails (reply-rate sweet spot)
Custom variable enrichment over AI fluff
Spintax that varies meaning, not synonyms
Prospect-first framing (delay product to Email 2)
No links in Email 1 (protects sender reputation)
First name in subject lines (proven lift)
Industry-agnostic case study framing
Tools we use
SmartleadClayApolloStore Leads
Systems

ABM System Builds

Full account-based marketing systems that coordinate email, LinkedIn, and cold calling into a single outreach machine. Built for teams that need to hit a defined list of accounts — not spray and pray.

ICP definition & target account list building
Multi-channel sequencing (email + LinkedIn + calls)
LinkedIn automation via HeyReach
AI cold calling integration
Custom enrichment & signal-based targeting
Reporting dashboards & pipeline attribution
Tools we use
HeyReachSmartleadClaySales NavigatorApollo
Strategy

GTM & Offer Development

Go-to-market consulting for teams that need more than campaigns — they need a strategy. ICP definition, pricing, offer structuring, competitive positioning, and the full framework to take something to market.

Go-to-market strategy & positioning
Offer structuring & pricing analysis
ICP definition & TAM/SAM sizing
Competitive analysis & differentiation
Sales enablement collateral
Website copy & messaging alignment
Tools we use
HubSpotClayBuiltWithSales Navigator

Not sure what you need?

Book a call. We'll audit what you've got and tell you exactly what's broken before proposing anything.

Book a Strategy Call